Thor could also become god of retail.
Thor lords over his namesake Norse Mythology-inspired souvenir shop in Reykjavík, Iceland. Featuring Odin & Freyja fixtures. [Designed by Hans Alan Tómasson. Visit the shop at Laugavegur 7. Photo by Art Bicknik.] # # # Guillermo Maytorena IV knew there was something special in the Norse Lore when he picked up a copy of the d'Aulaires' Norse Gods and Giants at age seven. Since t hen he's been fascinated by the truthful potency of Norse Mythology, passionately read & studied, embraced Ásatrú, launched the Map of Midgard project, and spearheaded the neologism/brand NorsePlay. If you have e mployment/ opportunities in investigative mythology, field research, or product development to offer, do contact him .