scent as ritual evocation.


Vala's Enchanted perfumery ritually creates scents based on the Lore "to make concepts, deities, gods and human personalities manifest." Perfumer Moi Yggdottir's thematic constructions seem to have much spiritual forethought and are crafted to fit the names of her products well.
[more info here, photo by
Luna Torr. {Thanks to Kara Lynn for bringing this to our attention.}]

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Guillermo Maytorena IV knew there was something special in the Norse Lore when he picked up a copy of the d'Aulaires' Norse Gods and Giants at age seven. Since then he's been fascinated by the truthful potency of Norse Mythology, passionately read & studied, embraced Ásatrú, launched the Map of Midgard project, and spearheaded the neologism/brand NorsePlay. If you have employment/opportunities in investigative mythology,  field research, or product development to offer, do contact him.

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