NorsePlay goes Tokyo Drift.

Surely you must be asking what does Norse Lore have to do with the tōge racing installment of The Fast & the Furious movie franchise. It's the surprising appearance of the actual F&F phrase in chapter nine from The Saga of Hrafnkel Frey's Godi:
...  but then Thorkel rushed into the booth and said to Thorgeir, his brother, "Don't be so fast and furious about this kinsman." 
This could just be an expressive choice by translator Terry Gunnell, and while the expression only first gets noticed in Scottish poet Robert Burns' Tam o’ Shanter in 1791, instead the above excerpt's saga was written in about ~1280-1350 CE, and if directly quoted, spoken around ~925-950 CE. The connection could liminally be a carry-forward of Indo-European charioteering, or Icelandic horse racing, or reflective of Norse Mythology's attestation of the race between Odin's Sleipnir and jötunn Hrungnir's Gullfaxi from Skáldskaparmál.

Odds are the timeless idea of the sport of racing, always involving who is faster, fueled by physical/emotional fury of competition and other contexts (in this specific instance as metaphor applied to a legal negotiation), possibly paired these two adjectives long, long ago, perhaps in mythic time.

To personally add to this continuity, we've applied our NorsePlay logo vinyl sticker to the triangle driver's side window of our Hot Lava 2016 Scion FR-S:




The FR-S is a rear-wheel drive sports car engineered for drifting, and "drift" is etymologically an Old Norse word. So given the saga's "fast and furious" expression and the standout third film of the same franchise with its drift name origin, there's reason enough to re-unite all these elements together into our very relevant NorsePlay car sticker.

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Guillermo Maytorena IV knew there was something special in the Norse Lore when he picked up a copy of the d'Aulaires' Norse Gods and Giants at age seven. Since then he's been fascinated by the truthful potency of Norse Mythology, passionately read & studied, embraced Ásatrú, launched the Map of Midgard project, and spearheaded the neologism/brand NorsePlay. If you have employment/opportunities in investigative mythology,  field research, or product development to offer, do contact him.

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