the NorsePlay of liquor ads.

 



This early 1980s CE liquor ad campaign probably captured the attention of many, it being so remarkably over-the-top for its time. We present you the two magazine versions in order to see the inspired mixture of Frazetta/Vallejo-styled art, an amazingly predictive Golden Compass polar bear mount, Odinic eyepatch, and luminous magic sword (possibly lightsaber?!?).

As with many fantastically depicted women warriors, we have to ask if she's so battle-hyped up on body warming liquor that any midriff, leg, and arm armor's not required, or if she's just so valkyrie that she's divinely immune to the effects of low temperatures.

Beyond these concerns, there's an aesthetic reaching for Northernness that is very, very NorsePlay, and if  placed ahead of us in time (again, possible lightsaber?), she could be a post-Ragnarök second generation goddess questing through the remnants of a Fimbulwinter-zone for a dwarven superweapon.

#    #    #

Guillermo Maytorena IV knew there was something special in the Norse Lore when he picked up a copy of the d'Aulaires' Norse Gods and Giants at age seven. Since then he's been fascinated by the truthful potency of Norse Mythology, passionately read & studied, embraced Ásatrú, launched the Map of Midgard project, and spearheaded the neologism/brand NorsePlay. If you have employment/opportunities in investigative mythology, field research, or product development to offer, do contact him.

Comments

Post a Comment

Popular posts from this blog

NorsePlay Interviews: Vikingverse Author Ian Stuart Sharpe!

Image
NorsePlay recently reviewed the Vikingverse series , and I loved it so much, I've reached out to its author & creator  Ian Stuart Sharpe to bring you this Q&A interview filled with all the inquiries his brilliant what-if-the-Vikings-had-conquered-the-world masterwork compelled me to ask.  For background, Sharpe's  career as a published writer started with the first Vikingverse installment, The All Father Paradox (2018 CE), continued with sequel Loki's Wager (2020 CE), gained even more literal public support with his crowdfunded Vikingverse graphic novel,  The Jötunn War (2021 CE), and then an equally fan-supported  Vikingverse -adjacent phrasebook Old Norse For Modern Times (2021 CE).   Sharpe's from London, UK, did some growing up in East Anglia, and now lives in Oak Bay, British Columbia, Canada. His longer tech career includes working for the BBC, IMG, Atari, and Electronic Arts. [Note that this interview does contain spoilers. Now, ont...
Read more

Thor brings the rains ... and the hot buttered grains.

Image
Thor was also considered the farmer's god because his storms summoned the needed rains that watered the fields of grain. In this very modern case, $15 at Thor: Ragnarok brings a promotional keepsake bucket of movie popcorn with a lid styled after his Contest of Champions winged helmet! Let the cosplay begin! #    #    # Guillermo Maytorena IV knew there was something special in  the Norse Lore when he picked up a copy of the d'Aulaires'  Norse Gods and Giants  at age seven. Since t hen he's been fascinated by the truthful potency of Norse Mythology, passionately read & studied, embraced Ásatrú, launched the  Map of Midgard  project, and spearheaded the neologism/brand NorsePlay.   If you have e mployment/ opportunities in  investigative mythology,  field research, or product development to offer,  do contact him .
Read more

Freyr's last stand.

Image
NorsePlay has long admired Sam Flegal's work so much we've featured it as our collection's banner from the beginning until now. The work is Freyr's Last Stand (2014). We love his take on the dwarven wrought golden boar Gullinbursti as a mechanical war steed . [Check out Flegal's other work & gets awesome prints at www.fatefulsigns.com .] #    #    # Guillermo Maytorena IV knew there was something special in  the Norse Lore when he picked up a copy of the d'Aulaires'  Norse Gods and Giants  at age seven. Since t hen he's been fascinated by the truthful potency of Norse Mythology, passionately read & studied, embraced Ásatrú, launched the  Map of Midgard  project, and spearheaded the neologism/brand NorsePlay.   If you have e mployment/ opportunities in  investigative mythology,  field research, or product development to offer,  do contact him .
Read more