the NorsePlay of liquor ads.

 



This early 1980s CE liquor ad campaign probably captured the attention of many, it being so remarkably over-the-top for its time. We present you the two magazine versions in order to see the inspired mixture of Frazetta/Vallejo-styled art, an amazingly predictive Golden Compass polar bear mount, Odinic eyepatch, and luminous magic sword (possibly lightsaber?!?).

As with many fantastically depicted women warriors, we have to ask if she's so battle-hyped up on body warming liquor that any midriff, leg, and arm armor's not required, or if she's just so valkyrie that she's divinely immune to the effects of low temperatures.

Beyond these concerns, there's an aesthetic reaching for Northernness that is very, very NorsePlay, and if  placed ahead of us in time (again, possible lightsaber?), she could be a post-Ragnarök second generation goddess questing through the remnants of a Fimbulwinter-zone for a dwarven superweapon.

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Guillermo Maytorena IV knew there was something special in the Norse Lore when he picked up a copy of the d'Aulaires' Norse Gods and Giants at age seven. Since then he's been fascinated by the truthful potency of Norse Mythology, passionately read & studied, embraced Ásatrú, launched the Map of Midgard project, and spearheaded the neologism/brand NorsePlay. If you have employment/opportunities in investigative mythology, field research, or product development to offer, do contact him.

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